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Cruelty Free Brands

For many years, cosmetics companies would test their ingredients and formulas on animals as a means of determining their safety for use by humans. This practice is gradually being phased out with the growing number of cosmetic companies that are turning away from these testing methods and adopting a cruelty-free stance instead. Here is a list of Cruelty-Free and/or Vegan brands, including relevant certifications and accreditations... (Updated 17/07/2024)

  • A’kin – Cruelty-Free and Vegan
  • Antipodes – Cruelty-Free and Vegan (Vegetarian Society Approved)
  • Ardell – Cruelty-Free and offers some Vegan products
  • Ariana Grande – Cruelty-Free and offers a Vegan perfume (Ariana Grande God Is A Woman Eau De Parfum)
  • Australis – Cruelty-Free (Choose Cruelty-Free (CCF) accredited) and offers some Vegan products
  • b.tan – Cruelty-Free and Vegan (PETA certified)
  • Balance Active – Cruelty-Free and offers some Vegan products
  • Bar None – Cruelty-Free and Vegan (PETA certified)
  • Barry M – Cruelty-Free (Naturewatch Foundation endorsed) and Vegan
  • Beauty Creations – Cruelty-Free (PETA certified) and Vegan
  • Beauty Formulas – Cruelty-Free and offers some Vegan friendly products
  • Bondi Sands – Cruelty-Free (PETA approved) and offers some Vegan friendly products
  • Brite – Cruelty-Free (PETA certified) and Vegan
  • Brush Works – Cruelty-Free (PETA accredited) and Vegan friendly
  • Bulldog – Cruelty-Free (Leaping Bunny certified) and Vegan
  • BYS – Cruelty-Free (PETA accredited) and offers some Vegan friendly products
  • Cake – Cruelty-Free and Vegan (PETA Beauty Without Bunnies logo)
  • Collection – Cruelty-Free and offers some Vegan products
  • Covergirl – Cruelty-Free (Leaping Bunny certified) and offers some Vegan products
  •  Creightons – Cruelty-Free and offers some Vegan friendly products
  • Derma V10 – Cruelty-Free and offers some Vegan products
  • Dirty Works – Cruelty-Free (PETA certified) and offers some Vegan friendly products
  • Dove – Cruelty-Free (PETA certified) and offers some Vegan friendly products (*owned by Unilever which may not be 100% Cruelty-Free)
  • e.l.f – Cruelty-Free (Leaping Bunny and PETA certified) and Vegan
  • Essence - Cruelty-Free and offers some Vegan products
  • Evodia – Cruelty-Free and Vegan friendly
  • Formula 10.0.6 – Cruelty-Free and offers some Vegan products
  • Fudge – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan friendly products
  • Garnier – Cruelty-Free* (Leaping Bunny certified) (*owned by L’Oreal which may not be 100% Cruelty-Free) and offers some Vegan products
  • Good Dye Young – Cruelty-Free (PETA and Leaping Bunny certified) and Vegan
  • INC.redible – Cruelty-Free and offers some Vegan products
  • Innoxa – Cruelty-Free and offers some Vegan products
  • J.Cat Beauty – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan products KimChi Chic Beauty – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan products
  • KleanColor – Cruelty-Free and offers some Vegan products
  • Kolorex – Cruelty-Free and offers some Vegan friendly products
  • Kyn – Cruelty-Free (PETA Beauty Without Bunnies logo) and Vegan
  • LA Colors – Cruelty-Free (PETA certified) and offers some Vegan products
  • LA Girl – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan products
  • Le Tan – Cruelty-Free and offers some Vegan products
  • Luma Beauty – Cruelty-Free
  • Marc Anthony – Cruelty-Free and offers some Vegan products
  • Masque Bar – Cruelty-Free (Leaping Bunny certified) and offers some Vegan products
  • MCoBeauty – Cruelty-Free and Vegan (PETA certified and PETA Beauty Without Bunnies logo)
  • Milani – Cruelty-Free (PETA certified) and offers some Vegan friendly products
  • MineTan – Cruelty-Free and Vegan (PETA approved and PETA Beauty Without Bunnies logo)
  • MODA – Cruelty-Free and Vegan
  • ModelCo – Cruelty-Free and Vegan (PETA certified and PETA Beauty Without Bunnies logo)
  • Moira Beauty – Cruelty-Free (PETA Beauty Without Bunnies logo) and Vegan friendly
  • MUD - Cruelty-Free
  • Nails Inc – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan products
  • Natio – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan friendly products
  • Nip + Fab – Cruelty-Free and offers some Vegan products
  • NYX – Cruelty-Free* (PETA certified) and offers some Vegan products (*owned by L’Oreal who may not be 100% Cruelty-Free)
  • Olaplex – Cruelty-Free and Vegan
  • Palladio – Cruelty-Free (Leaping Bunny certified) and offers some Vegan products
  • Physicians Formula – Cruelty-Free (PETA certified) and offers some Vegan products
  • Profusion Cosmetics – Cruelty-Free (PETA certified) and offers some Vegan products
  • Pump – Cruelty-Free and Vegan Friendly
  • Real Techniques – Cruelty-Free (PETA certified) and Vegan
  • Revolution – Cruelty-Free (PETA certified) and offers some Vegan products
  • Revox B77 – Cruelty-Free and offers some Vegan products
  • Rihanna – Cruelty-Free
  • Rimmel – Cruelty-Free* and offers some Vegan products (*owned by Coty which may not be 100% Cruelty-Free)
  • Rude Cosmetics – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan products
  • Shea Moisture – Cruelty-Free (PETA certified) and offers some Vegan products
  • Simple – Cruelty-Free* (PETA certified) and offers some Vegan products (*owned by Unilever which may not be 100% Cruelty-Free)
  • Skin Republic – Cruelty-Free and offers some Vegan products
  • Sukin – Cruelty-Free (Choose Cruelty-Free (CCF) certified and Leaping Bunny certified) and Vegan
  • theBalm – Cruelty-Free and offers some Vegan products
  • Tresemme – Cruelty-Free* (PETA certified) (*owned by Unilever which may not be 100% Cruelty-Free)
  • Urban Decay - Cruelty-Free* (PETA certified) and offers some Vegan products (*owned by L’Oreal who may not be 100% Cruelty-Free)
  • weDo – Cruelty-Free* (Cruelty Free International approved) and Vegan (Vegan Society certified) (*owned by Wella which may not be Cruelty-Free)
  • Weleda – Cruelty-Free and offers some Vegan products
  • wet n wild – Cruelty-Free (PETA certified) and offers some Vegan products
  • Yardley – Cruelty-Free and offers some Vegan friendly products

At I Find Beauty, we take pride in offering only authentic, branded cosmetics. In Australia, it is illegal to sell counterfeit or fake products, and we are committed to upholding the highest standards of integrity.

You can shop with confidence knowing that every item in our selection is genuine and sourced from reputable brands. We guarantee the authenticity of all our products, ensuring you receive only the quality and excellence you deserve.

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